Powering Your Cold Call Strategy for Tech Sales with PhoneBurner

Summary:

Tech sales teams can improve outbound calling by using PhoneBurner’s power dialer for up to 4x more connections, plus improved lead prioritization and distribution. This dialing platform also enables remote-team management via live leaderboards, call coaching and monitoring features, and AI call transcription for premium accounts. Integrations with over 200 other popular tools make it even easier to build a successful remote team for tech sales over the phone, while features like virtual dialing and local presence reduce hardware costs.

Outbound calling in tech sales is a high-stakes game. On average, more technology buyers prefer being reached by phone than prospects in other industries, but that doesn’t mean the game is easy.

In fact, your sales calls need to be even more on-point. Prospects are still busy, competition is fierce, and every second counts when you’re trying to make a connection.

That means your reps need tools that do more than just dial faster. Your dialer should be a growth engine—helping reps work smarter, managers coach better, and teams scale easier.

In this post, you’ll learn about some of the biggest cold calling challenges tech sales reps face, and how PhoneBurner equips your team to overcome them with higher connect rates, better coaching tools, frictionless integrations, and a more predictable cost model.

Staying Efficient When Every Lead Matters

Leads are expensive, and in tech sales they often go cold fast. That means three things for sales teams:

1. Manually dialing numbers is a non-starter
2. The more info you have about what numbers to call, the more efficient you can be
3. You need a lead distribution method that helps your agents call prospects quickly

How PhoneBurner Helps:

PhoneBurner’s power dialer lets reps connect with up to 4x more prospects per hour. And unlike using auto dialers, there’s no risk of awkward delays (which can impact prospect trust) or dropped connections (which can be a compliance risk).

Learn More: Auto Dialer vs Power Dialer: The Difference and Obvious Choice

You can also make your team more efficient by knowing what numbers are more likely to result in live answers when you call them. PhoneBurner can assign Connect Scores to numbers based on factors like carrier data, engagement history, and phone metadata so that you can see what numbers are your best bets to call and avoid wasting time on unlikely prospects.

Learn More: The Hidden Cost of Dead Numbers (& What Smart Teams Do Differently)

Then there’s LeadStream, a PhoneBurner feature that helps you automatically distribute leads to your reps using custom delivery rules so that opportunities never slip through the cracks due to inaction.

Here’s how to do it:

• Select the Contacts tab
• Click the gear icon to access your settings
• Select "LeadStream"
• Click "Create New LeadStream"
• Provide a name and description
• Choose a LeadStream type (e.g. lead pool, round-robin, real-time lead blitz)
• Designate folders for distribution, receiving, and recycling.
• Add your team members and set their specific lead limits and permissions

As reps log in, they can access LeadStream and have PhoneBurner feed them prioritized leads, based on custom delivery rules. Instead of worrying about leads going cold, your team can spend more time on conversations that move your pipeline forward.

For more information and to see the steps in action, check out the video below:

Scaling a Remote or Growing Team

Outreach is practically impossible to scale without the right structure. Remote reps need visibility, coaching, and accountability. And you have to be able to provide it, even when you can’t sit next to them on the sales floor.

How PhoneBurner Helps:

PhoneBurner is designed to support distributed teams. The platform’s reporting and analytics tools let sales managers:

• See rep activity and key metrics in real time
• Monitor calls, and even whisper or barge into conversations for on-the-spot coaching
• Assign supervisor roles so leaders can manage the people and tools they oversee

Premium accounts also come with AI transcriptions, which makes it easier than ever to create AI call summaries and review calls in their entirely, helping with both coaching and compliance.

Here’s how to do it:

• Create Your First Custom Report: Log in to your admin account, and click the Reports tab in the main nav. Choose the metrics you want your report to display.
• Set up Live Leaderboards: Find your new report and click the “Real-Time Leaderboard” button to turn the report into a live leaderboard.
• Share with Your Team: Want to motivate your team? Copy the URL for your new live leaderboard and email it to support@phoneburner.com to have it activated for your team. Then you can share it so reps can track their progress against others remotely.

Setting up a live leaderboard for your team promotes healthy competition while keeping your reps more connected and mindful of their shared goals. And once you’ve motivated them, it’s easy to keep them growing in the right direction with a few other features.

From your Team tab you can Listen-in, Whisper, and Barge in on calls in real time, giving you the ability to check in and coach reps as needed while they’re live on the line. Here’s a video of how it works:

To Enable Call Transcription (Premium Accounts Only): Under Call Review, turn on AI transcription to generate searchable summaries and talk/listen ratios. Here’s a video that shows you how:

Scaling no longer means losing control. Whether you’re onboarding five new SDRs or running a fully remote sales team, PhoneBurner makes growth easier and more manageable.

Integrating With the Tools You Already Use

Most tech sales teams rely on a stack of tools: CRMs, video platforms, calendars, and more. But the last thing you need is a dialer that creates another silo.

How PhoneBurner Helps:

With 200+ integrations, PhoneBurner plugs right into your workflows. Your reps can dial directly from Salesforce, Zoho, and monday.com, 2-way sync with HubSpot, or launch no-code connections with Pipedrive or Apollo. You can also launch Zoom meetings directly from PhoneBurner, or use Zapier or Integrately for custom integrations with almost any SaaS platform.

Here’s how to do it:

Integrations can look different depending on what platform you want to pair with PhoneBurner, but here are the general steps involved for most cases:

1. Go to Settings → Integrations in your PhoneBurner account.
2. Choose your CRM or tool and follow the step-by-step connection wizard.
3. Map fields so lead data flows automatically between PhoneBurner and your system of record.

See the steps in detail for popular programs in these videos:

For Salesforce:

For Hubspot:

For third-party integrations through Zapier:

No more double entries. No more lost context. Just seamless workflows that keep your reps focused on calls.

Keeping Costs Under Control

Every sales leader wants results, but they’re also under pressure to control costs. Hardware, office space, and multiple disconnected tools can drain budgets.

How PhoneBurner Helps:

PhoneBurner’s power dialer functions as a softphone, which eliminates the need for expensive PBX systems or physical office phones. This is particularly good for remote tech sales reps, who can log in from anywhere with just a headset and an internet connection.

Flexible admin controls and scalable pricing also help teams that use PhoneBurner reduce their overhead while enjoying enterprise-level performance. And with PhoneBurner numbers, teams get the features and flexibility they need to power both outbound and inbound, all from one platform.

Here’s how to do it:

• Navigate to Settings and click Numbers
• On the Numbers Inventory page, click Get Numbers
• Select the state and area code you want for your number
• You’ll see the cost breakdown for each number before buying

Here’s a video on how to buy numbers through your PhoneBurner account:

The result: your team gets numbers your prospects will trust, and there’s no expensive hardware to inflate your sales budget.

Supercharge Your Tech Sales Cold Calls with PhoneBurner

Outbound calling isn’t going away. And just as it’s always been in the past, the teams that succeed will be the ones that leverage the right technology to stay fast, flexible, and cost-effective.

PhoneBurner’s power dialer, lead distribution, integrations, and cost-saving features make it the perfect platform for tech sales teams ready to scale their outreach without waste or friction.

Try it for yourself and see how much more effective your tech sales calls can be.

Start your free trial today.