LeadStream is PhoneBurner’s automated lead distribution engine that routes leads to your team based on customizable rules.
Leads that are imported into (or enter) the LeadStream are made available to your team according to the rules you set. You decide who participates, how many leads each rep can receive, which folders leads are delivered to, and if/when leads should go back into the distribution folder to be called again.
Absolutely. You can create different LeadStreams to support lead distrubution needs across different teams, lead sources, or workflows.
Each LeadStream follows its own rules, allowing for full customization to a particular business process. Our support team can help you configure LeadStreams so they function exactly as you need.
Blind Pull is a shared lead pool that automatically distributes leads to reps as they log in.
It’s our most popular LeadStream because it keeps distribution simple and efficient. Reps don't need to claim leads or build lists. Rather, leads are assigned as soon as the rep is ready to dial. New leads can continually enter the pool and are prioritized according to your rules, so high-value leads are always contacted quickly.
Lead Blitz alerts reps in real time, and the first to claim a new lead gets it and makes the call immediately.
This LeadStream type is ideal for real-time inbound or time-sensitive leads. It ensures that prospects are contacted instantly, reducing speed-to-lead and giving motivated reps the chance to connect first. By rewarding quick action, Lead Blitz minimizes delays and maximizes lead response rates.
Absolutely. LeadStream lets you control how leads are assigned and prioritized.
You can decide which reps receive which leads, in what order, how many they can get in a day, and whether leads should be redistributed. This flexibility ensures fair distribution, gives you the opportunity to reward higher performers, prevents leads from going cold, and helps reps optimize contact and conversion potential.
