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April 25, 2024
7 min
Charisma makes you magnetic to people. It’s essentially that magic “something” that you can’t quite put your finger on, but it draws people in and gets them interested. It’s charming, intriguing, and it sets you apart.
The thing about charisma is that it’s not just a skill – it’s habit. By taking certain actions consistently, you can build the habit of charisma and become that magnetic person.
Charisma is also an incredibly valuable tool for sales.
If you look at the best salespeople, they’re usually great at getting people to like, relate to, and connect with them. They can quickly build trust and a sense of familiarity with prospects.
By boosting your charisma, you can enjoy a boost in sales as well.
Here are some effective ways to habitualize charisma...
Charismatic people are sure of themselves and their actions. You must be sure of yourself as well.
How?
Well, you need to believe in what you’re saying and speak with certainty.
This belief comes from having confidence in the product or service you’re offering as a genuine solution to a problem, goal, or hot button issue your prospect is facing.
Whether you’re telling a story, stating the benefits of your product, or addressing a concern, speak with and from this belief.
Charisma also comes from being certain in your ability. In other words, sure of yourself that you can overcome objections, deliver a good pitch, and connect with your words. Build this confidence by working hard on your opening statement, practicing your script, listening to the concerns of your customers, and having a plan for various situations.
So, do your research, study, and practice!
Empathy is the ability to put yourself in someone else’s shoes, and imagine the world through their eyes.
The more you can do this, the deeper you understand your prospect’s condition, and the easier you can build a relationship with them and positively influence their decisions.
People who have empathy tend to be solution minded - they come from a place of wanting to help. And that is great for sales.
To put it simply, empathy is critical for sales calls.
It’s key to be in the moment when you’re making the sale. This is also a key element of charisma.
When you’re present, you’re not thinking about the next sales call, or about how the previous prospect rubbed you the wrong way. You’re all in on this call, and focusing on how you can deliver a great experience and a potential solution to this prospect’s problem.
One of the best ways to become more present is to build a habit of mindfulness. Try fitting 10 minutes of meditation into your day. To help you build this habit, you can download an app like Headspace.
Confidence is a key element of charisma. But it doesn’t come easy all the time.
It helps to have some “hacks” in your back pocket to boost your confidence when you need it the most.
For that, you can check out this article: 5 Confidence Hacks to Accelerate Your Sales Numbers
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Charisma is one of the most important traits you can have as a salesperson. It helps you make a good impression and connect with people, and it goes a long way in positioning yourself and your product as a worthy solution. And that means sales.
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